Discuss about the marketing strategy of a business organization belonging to the hospitality industry
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Question
Discuss about the marketing strategy of a business organization belonging to the hospitality industry.
Summary
The question belongs to Marketing and it is about the marketing strategy for a hotel. An example of Brisbane Marriott Hotel has been used here. In order to gain more market share, Brisbane Marriott Hotel started hosting weddings. Hosting Weddings was worth about 48 billion dollars in the United States alone and this phenomenon has been gaining momentum.
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