Pricing Decision for a B2B Service Providing Company
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Question
Describe how the price setting process would be different if your company was a business to business service business (such as marketing consulting) instead of a manufacturing business.
Summary
The question belongs to Corporate Strategy and it is about price setting process for a B2B company which provides service-oriented business such as a marketing consultancy instead of a manufacturing business. The pricing for a B2B company can be very much different from a regular consumer product manufacturing company and the strategy related to that has been discussed in the solution.
Total Word Count 142
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